No-Knead bread mania is sweeping the internet, and if you haven’t heard about it yet, you will! Here is a link to the original New York Times Recipe for No-Knead Bread. Before I go any further a disclaimer – I haven’t actually made the no-knead bread yet! I do hear, however, that not only is it good, its GREAT!

A quick search for ‘No-Knead Bread’ on google yeilds over 160,000 pages, with everything from the original recipe on the NY Times site, to blogs (”no-knead bread takes over the world”) espousing no-knead bread heaven. Apparently, you simply have to try the no-knead bread to believe it. Not only is the end result fantastic, healthy and impressive – the entire process is a neat, effortless, and throughly pleasurable process. Now, I may be exaggerating here, but this is the type overzealous excitement experienced by those try the now famous bread.

Personally, I have to say I actually enjoy the process of kneading my bread. Sure, most people (especially the type taking the time to read this blog post) are busy, dashing to and fro, and just can’t be bothered to spend ten or fifteen minutes rolling, pressing, massaging and stretching a lively ball of yeasted dough in what must be one of human kinds most ancient and primal acts of cultural expression. If you get the impression from reading the last sentence that I’m not really excited about no-knead bread, you’re at least partially correct.

What, you ask, does no-kneed bread have to do with Earthbound – a website design and hosting company? Not much, really, other than my personal fascination, and as a research topic for search engine optimization and gorilla marketing. Simply put – how many people, searching for the famous no-kneed bread thats sweeping the internet world by fire at this very moment, will find my blog post and actually come visit my site? Its an interesting experiment in the hive mind of the googleplex. Or something like that! So, thanks for visiting, feel free to leave a comment, or just follow one the links above to be on your way.